Google expands ‘AI Overviews’ to India, adding English-Hindi support, Text-To-Speech, and enhanced search tools for improved user engagement.
Google has expanded its ‘AI Overviews’ feature to six countries, including India. This rollout introduces the feature in both English and Hindi, allowing users to switch seamlessly between the two languages using a toggle button. The feature also includes Text-To-Speech, enabling users to listen to search results by tapping a ‘Listen’ button. These additions aim to make search more accessible and user-friendly in India.
Hema Budaraju, Senior Director, Product Management, Search, said as part of the testing, “We’ve seen that Indian users listen to AI Overviews responses more often than other countries”.
“We’re introducing more ways to check out relevant websites while you search, with a new right-hand link display for AI Overviews on desktop – also accessible on mobile by tapping the site icons on the upper right,” Budaraju mentioned.
Furthermore, she added, “As we evolve the Search experience with AI Overviews, we remain focused on helping people access information and perspectives from a diverse range of sources”.
Google’s focus on improving AI-driven search experiences has led to higher-quality engagement with websites. Users who click through AI Overview results are more likely to spend extended time on the visited sites. This approach not only enhances user satisfaction but also supports websites by driving more qualified traffic. As Google continues to refine its search capabilities, it remains committed to offering diverse and useful perspectives to users across its platform.
