IndiGo marks 18 years with new business class and loyalty program, expanding its model and international reach.
India’s largest airline, IndiGo, is marking its 18th anniversary with a significant shift in its business model The airline is introducing “IndiGo Stretch,” a business class offering, on the Delhi–Mumbai route commencing in mid-November. The starting price of Rs 18,018 for tickets is offered. This moves transitions IndiGo from a traditional low-cost carrier (LCC) to a hybrid model, with business class available on 12 domestic routes by the end of 2025.
In addition to the business class, IndiGo introduced a loyalty programme named “IndiGo BluChip.” This strategic shift aims to cater to the evolving needs of Indian travelers. The business class cabin will feature 12 seats with enhanced comfort, including adjustable headrests, USB-Type C power supply, and curated meals by Oberoi Hotels. Despite the added complexity, IndiGo plans to maintain its cost leadership in the market.
“IndiGo is embarking on a new path of its incredible growth story by introducing a tailor-made business product on the nation’s busiest and business routes. With India’s soaring economy and the evolving aspirations of the Indian society, we believe it’s time for IndiGo to redefine business class in India, increasing availability of this service for the nation,” IndiGo’s Chief Executive Officer Pieter Elbers said.
By the end of the fiscal year, IndiGo intends to have added seven new destinations to its global network. The airline has ordered 30 Airbus A350-900 wide-body aircraft to support long-haul operations. With a fleet of over 380 narrow-body aircraft and nearly a thousand on order, IndiGo aims to double in size by the end of the decade. This expansion underscores IndiGo’s ambition to compete with full-service carriers like Air India and Vistara.
